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	<title>Comments on: Google Adwords &#8212; contacting clients directly &#8212; hmmmm</title>
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		<title>By: Stef.</title>
		<link>http://blog.w3conversions.com/2005/10/google-adwords-contacting-clients-directly-hmmmm/comment-page-1/#comment-3291</link>
		<dc:creator>Stef.</dc:creator>
		<pubDate>Wed, 05 Oct 2005 03:53:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.communitymx.com/blog/index.cfm?newsid=607#comment-3291</guid>
		<description>Thanks for the response. Yes, I&#039;ve read the FAQ&#039;s and yes, I&#039;ve even run a campaign. That said, there is a lot more to it than most web developers have the time or inclination to put into it. I&#039;m not at all saying that you can&#039;t learn how to do it. I don&#039;t have the time (I specialize in other things) -- nor have the people that I&#039;ve watched do it -- the ones that just decided they could &quot;figure it out.&quot;&lt;br /&gt;&lt;br /&gt;I definitely disagree with the &quot;steering clear of people that specialize&quot; comment though. I know a couple of them fairly well and there&#039;s a definite science to it. Especially in the realm of copywriting, developing specific pages for the user to land on, and measuring results so the campaign can be adjusted and improved -- made more profitable.&lt;br /&gt;&lt;br /&gt;I honestly can see very little positive in letting google handle it though. ;)  YMMV.</description>
		<content:encoded><![CDATA[<p>Thanks for the response. Yes, I&#8217;ve read the FAQ&#8217;s and yes, I&#8217;ve even run a campaign. That said, there is a lot more to it than most web developers have the time or inclination to put into it. I&#8217;m not at all saying that you can&#8217;t learn how to do it. I don&#8217;t have the time (I specialize in other things) &#8212; nor have the people that I&#8217;ve watched do it &#8212; the ones that just decided they could &#8220;figure it out.&#8221;</p>
<p>I definitely disagree with the &#8220;steering clear of people that specialize&#8221; comment though. I know a couple of them fairly well and there&#8217;s a definite science to it. Especially in the realm of copywriting, developing specific pages for the user to land on, and measuring results so the campaign can be adjusted and improved &#8212; made more profitable.</p>
<p>I honestly can see very little positive in letting google handle it though. <img src='http://blog.w3conversions.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />   YMMV.</p>
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		<title>By: aardvark</title>
		<link>http://blog.w3conversions.com/2005/10/google-adwords-contacting-clients-directly-hmmmm/comment-page-1/#comment-3290</link>
		<dc:creator>aardvark</dc:creator>
		<pubDate>Wed, 05 Oct 2005 03:42:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.communitymx.com/blog/index.cfm?newsid=607#comment-3290</guid>
		<description>You sound as if YOU really believe a &quot;specialist&quot; is required to use Google Adwords.  Is it now common for &quot;a web person&quot; to have such lacking intelligence and knowledge?  If you find someone or a business &quot;specializing&quot; in such, steer clear.  You&#039;d be wasting time and money.  I suppose that holds true even if that person is &quot;affiliated&quot; with Google.  I recommend reading the faqs, refer your clients to the same so they know what to expect.</description>
		<content:encoded><![CDATA[<p>You sound as if YOU really believe a &#8220;specialist&#8221; is required to use Google Adwords.  Is it now common for &#8220;a web person&#8221; to have such lacking intelligence and knowledge?  If you find someone or a business &#8220;specializing&#8221; in such, steer clear.  You&#8217;d be wasting time and money.  I suppose that holds true even if that person is &#8220;affiliated&#8221; with Google.  I recommend reading the faqs, refer your clients to the same so they know what to expect.</p>
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